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Call 608-788-4514 - Toll Free 888-838-2771 - Address 4140 Mormon Coulee Ct, La Crosse, WI 54601

 Rod Hall

Owner/General Manager

Rod is originally from California. Rod has been married to his wife Manette for 25 years and they have 2 teenage boys, Logan & Keaton. Rod got hooked on dirt bikes when he was 9 years old when his dad brought home a 1976 Honda Trail 50. Rod started racing dirt bikes at age 16, then started Jet Ski racing from 2001 to 2009. 

Rod started his career in the powersports industry in 1995 when his family moved to Wisconsin. Then, he was hired by Steiger Powersports in 1996. Over the 14 years at Steiger Powersports, Rod worked his way up from Detailer to General Manager. In 2010, Rod and Manette partnered with Karl and Mary Brickl to purchase Steiger Powersports from Randy Steiger. Now re-named as Rod's Ride On Powersports. Rod's #1 goal is to consistently deliver an outstanding customer service experience.

Ride On!

Manette Hall

Co. Owner/Assistant Business Manager.

Rod and Manette purchased the business in August of 2010. She started in the office in March of 2009. She has enjoyed meeting a lot of new people and getting to know her regular customers better. When she is not working, she is kept very busy by her two boys, a joy of running and jet skiing.

Cassey Melde -Business Manager

Cassey joined Rod's in November 2010 as the Business Manager. Cassey's FAVORITE part of her job is helping clients purchase their dream vehicle and if you have credit concerns, no problem! Cassey will take the time to go over your best options and answer any questions.†

Cassey is a graduate from Viterbo University. †She has over 13 years experience in the car industry from the Service department to the Finance and Insurance department. Cassey was a passenger on her father's Kawasaki 400 at the age of 4 and drove her first ATV at the age of 6!

Bruce Sperbeck -Parts

Bruce†has been in the industry for†almost 11 years.†He has a vast knowledge of parts as the†majority of his career has been spent in the†Parts Department.†He†is an avid motorcyclist and ATV Rider.† Bruce†is also the "most interesting man in the world".

Rodney Steiger -Service

Rodney has over 12 years in the powersports industry.† His background includes being a mechanic for 20 plus years and is currently the Service†Adviser.††He enjoys riding ATV's, snowmobiles, motorcycles, and jet skis.† Rodney rode his first mini bike when he was 5 years old and still has his 1976 900 Kawasaki that he bought when he was 18!

Jason McDonough -Parts and Accessories

Jason has been in the powersports industry for 11 years.†He enjoys off-road racing and his interests include Japanese and European Motorcycles. Jason is demonstrating the† proper use of frame sliders!

Jon McKenzie -Service Writer

Jon has been riding bikes since he was 12 years old.† He has been in this industry for 6 years and has done everything from setting up bikes to†Sales.† He enjoys dirt biking and street biking.

Adam Faulkner† -Parts Manager††

†Adam started at Rod's in the Parts Department in September 2010 and was promoted to Parts Manager in December 2012. Adam has over 14 years of experience in the powersports industry with a vast knowledge of the parts and accessories needed to make your vehicle run smoothly. Adam's goal is to give the best customer service in the Midwest area! Adam rode his first ATV at 6 years old and his first dirt bike at 12 years old. In his spare time, he enjoys riding motorcycles and ATV's.

Christian Taylor  -Sales Manager

Christian is the Sales Manager for Rodís Ride On Powersports. Christian is a 2010 graduate of the University of St. Scholastica in Duluth MN with a Bachelorís Degree in Business Management and Finance.    Christian has been a loyal customer since the age of 16 when he purchased his first cycle.   Christian started his employment with Rodís in early 2011 as a salesman and progressed to Sales Manager in December 2012. Rod feels very fortunate to have such a loyal customer turn employee with his dedication to the powersports business.  Christianís goal is to create more long term, loyal customers like himself.

Charlie Yehle -Sales 

Charlie joined the sales team in January 2013. His past experiences includes over 8 years in the Auto industry and 6 years in Sales.  He enjoys hunting, fishing, camping, spending time with his twin boys, riding snowmobiles and motorcycles.

Brad Miller -Service Manager

Brad joined Rod's team in March 2012 as a Service Writer and was promoted to Service Manager shortly after. Brad is a 2005 graduate at MMI (Motorcycle Mechanics Institute). His past experience includes powersports technician for 7 years and working on several major brands.  Brad has been riding his dirt bikes since 2001 and enjoys spending time with his wife and children.


Diane Christianson & Robyn Folcey -Accounting

Robyn and Diane work in the accounting department at Rodís Ride On Powersports.  Robyn has worked in the powersports business for 11 years and Diane started in January 2011. Both women enjoy the fast pace atmosphere at Rodís and meeting new customers. They have both enjoyed all the ďtoysĒ at Rodís and love seeing the new merchandise come in the door.


Michelle Mitchell- Receptionist

Michelle moved here from California in 2004. Michelle joined our team in May of 2011 as a part time receptionist. In Jan. 2013 she moved into a full time position with Rod's team. Michelle enjoys fishing, biking, jet skiing, and dirt bike riding. Michelle purchased her first motorcycle from Rod in Aug 2013 and enjoys riding!!


Corbin Kummer & Daniel Peterson- Detail Services

Corbin joined our team in 2011 and has rapidly moved his way up into the detailing department. Corbin has a vast knowledge of detailing. He is enthusiastic and a hard worker. In his spare time he enjoys working on cars and other small engines.  He loves to ride snowmobiles, motorcycles, fast cars and 4 wheelers.

Dan joined Rod's team in April 2013. He is a veteran detailer and takes much pride in making sure that Rodís Ride on Powersports has the best looking inventory possible. When Dan is not working he is pursuing his business degree and spending time on his own motorcycle projects. He is close to completing his full restoration of his 1970 Honda CB450. He also has a strong appreciation for vintage motorcycles.



Our Service Department, with over 49 years combined experience in powersports.

Pictured from left to right:

Steve Alderman has 15 years experience in powersports repair. He still competes in dirt bike racing, enjoys trail riding, and also occasionally competes at the LaCrosse Speedway Street Drags. His current rides are a Suzuki 1250 Bandit and a Honda CR125 dirt bike.

Mike Busch is originally from Illinois. He has been in the powersports industry a combined 6 years. He started riding dirt bikes at age 7 and rebuilt his fist bike at age 12 and has been riding and working on all types of powersports vehicles ever since. Mike is an enthusiast who enjoys  riding anything that's got a motor in it. His current ride is a Buell Ulysess.

Chris Shortner joined Rod's team in February 2013. Chris is a recent graduate from MMI (Motorcycle Mechanics Institute). He enjoys the challenge of working on various types of powersports everyday.  In his free time he enjoys fishing.

Matt Kuenen is an Iowa native who graduated from Iowa Lakes Community College's Motorcycle and Small Engine Program in 2004. He has worked at this location for for the past 9 years. His expertise is in complete engine rebuilds and electrical diagnostics. He and his wife both enjoy trail riding, weekend streetbike riding touring, and mountain biking. Matt and his wife current rides are an Aprilia Pegaso, Triumph Street Triple, Kawasaki KDX220, Yamaha TW200, and a Suzuki SV650!

Jeff Langen is originally from La Crescent, MN. He has made a career out of powersports service with over 18 years in the industry. In his free time he enjoys spending time with his 3 daughters and duck hunting.


Polaris Suzuki Kawasaki Victory Erik Buell